According to Counterpoint's Q3
2020 smartphone shipment report two weeks ago, young brand realme grew 132% QoQ
in Q3 2020, becoming the world’s fastest brand to hit 50million shipments since
inception. The youngster-focused and online-centric brand, realme has grown
rapidly in South East Asia since it entered the market in Q4 2018. In the SEA
region, realme grew by 196% YoY and 47% QoQ, demonstrating clear leadership in
key countries including the Philippines, Malaysia, Indonesia, Thailand, and
Vietnam, solidifying its top-5 position in the region. The Counterpoint’s Q3 2020 Quarterly Smartphone Market
Monitor has reported that the team in
realme Malaysia achieved 50% QoQ growth and
ranked as Top 2 Smartphone Brand in
Malaysia market compared to other SEA countries.
“realme has been winning tens of
millions of fans globally and has become a leading choice smartphone brand for
many younger consumers. Inevitably, the COVID-19 pandemic has caused negative
effects to the global smartphone industry, such as supply chain disruption,
delayed market demand, and reduced consumer confidence. During this period, we
expect consumers to shift more towards the mid and budget smartphone segments,
opting for value-for-money products. This is the price range where realme has a
clear competitive edge with strong product offerings,” commented by Flora Tang, Research Analyst at Counterpoint on realme’s
significant growth in Q3.
Flora added
that, “According to our observation, realme continued the aggressive product
launch plan in 2020 despite the pandemic’s shadow, bringing fresh air to the
market with realme 6/6 Pro/6i series, realme X3/X3 SuperZoom, the new narzo
series, and various models within the realme C series. These models, with
premium features such as multiple cameras, AI-capable chipsets, long battery
life, and stylish form factors, have received positive feedback among consumers
from various SEA countries including Indonesia, Philippines, Malaysia,
Thailand, Vietnam, and more”.
“According to the recent 2020
e-Conomy report launched by Google, Bain and Temasek, more than 1 in 3 digital
service users are new because of the pandemic. And we expect Malaysia's
Internet economy to grow 3X to reach $30B in 2025. Mobile connectivity will
serve an important role to our economic trajectory, and I am pleased to see
realme Malaysia continuing to be an important enabler in this ecosystem by
launching delightful products on their YouTube channel. As recently as
September and October, realme phones were one of the top 10 trending Google
searches in Malaysia in those months. Thank you realme Malaysia and congratulations
on an amazing milestone to be proud of,” said Marc Woo, Managing Director of
Google Malaysia.
realme Malaysia caters the demand
of online purchase while practising contactless delivery through its e-commerce
platforms during the pandemic period. Last week, realme has just recently
achieved tremendous sales growth as compared to Double 11 in 2019.
"It has been a pleasure to
witness how realme has further widened its digital presence in Lazada Malaysia
and become one of the fastest-growing LazMall brands this year in the Mobile
& Tablets category. We look forward to continuing to achieve new milestones
together!” said Sherry Tan, Chief Business Officer, Lazada Malaysia.
Regional Managing Director of
Shopee, Ian Ho also mentioned that “We are honoured to be realme's trusted
e-commerce partner of choice. From smartphones to wearables, as well as health
products and lifestyle offerings, realme’s wide range of products are loved by
many Malaysians who shop on Shopee. This makes realme one of the best-selling
mobile and gadget brands on the platform. Shopee congratulates realme on this
new milestone that they have unlocked, and we look forward to exciting times
ahead”.
realme Malaysia would like to
thank all the fans for their unconditional support and the team will keep the
strong growth momentum by developing more products in various ranges for Malaysians
to live a smarter lifestyle.
realme, a young and
trendsetting technology company, has just been named by Counterpoint's Q3 2020
smartphone shipment report to be the fastest growing brand to reach the 50 million smartphone sales milestone surpassed
Apple, Samsung and Huawei. Channeling the energy of youths and young
professionals, who form the bulk of its fans and customers, realme leapfrogged
global competitors to this achievement in merely nine quarters. In addition to
this milestone, realme also recorded a history
high level of quarterly shipments of 14.8 million and is the world’s fastest-growing brand in Q3 as it
grew 132% QoQ for the quarter, gaining momentum and surpassing analysts
expectations.
According to Counterpoint, realme’s growth rate in shipments volume
represents “the strongest growth momentum among major global OEMs”. realme
accelerated to 50M sales because it enjoyed great success with youths and young
people all over the world, with this segment of users making up most of its
customer base. realme has gained a niche following amongst youths globally,
given how diverse this user group is across countries and cultures. “realme
grew to become one of the top 5, or even top 3, brands in its key markets,
including India, Indonesia, Bangladesh, Philippines and some other Southeast
Asian countries”, says Research Analyst Abhilash Kumar at Counterpoint. realme
may shake up the position of the global top six industries players and become
the industry’s biggest dark horse with the fastest growing rate in the world.
Source: Counterpoint Q3 2020 Global Smartphone
Shipments Report
Source: Counterpoint Q3 2020 Global Smartphone
Shipments Report
realme, whose slogan is ‘Dare to Leap’, adopts a strategy
of selling leapfrog performance and trendy design-driven quality products that
resonate with its young crowd at affordable and attractive price points. “With
its efforts to bring the affordable yet premium-like products to consumers, as
well as its ability to offer smooth digital shopping and after-sales services
in different countries, realme has emerged as the most resilient brand during
and after the pandemic crisis”, Research Analyst Abhilash Kumar commented on
realme’s performance. realme’s trendsetting image and product reputation has
contributed to building customer trust and brand awareness.
“At realme, we live out our philosophy, which is
to dare to leap into the forefront of innovation, design and product value,
which is something young people can identify with,’ says Sky Li, realme’s CEO.
Though young, realme has won five top international design awards and
collaborated with world-class notable designers on its products through the
realme Design Studio.
realme has also delivered on technological
innovation, being one of the first companies to utilize the Snapdragon 865/765G
processor and introducing the 64MP camera on a phone. More importantly these
innovations have enabled realme to introduce 5G-enabled smartphones to youths
and young consumers, increasing its popularity and reputation in Malaysia and
internationally.
realme’s international team and DNA has enabled
the company to grow quickly. Just like its young clientele, realme has taken
risks to expand quickly to over 61 markets globally and is amongst the Top 5 brands in over 13 markets globally
in just two years, ranking seventh globally. For young consumers, realme has
expanded quickly to offer a variety of AI of Things (AIoT) products such as
smart audio, visual and lifestyle products to complement their increasingly
digitally connected lives.
These products have also quickly become popular.
In India, realme sold over 1 million smart individual audio devices, reaching
first spot in market share in Q2 2020. So far, realme has released over 50 AIoT
products in 2020, with plans to double it in 2021. Through realme, young people
can dare to leap into the future, well-equipped to live life to the fullest.
Apart from that, realme Malaysia’s latest product line 'realme by narzo'
has achieved its first amazing result on Lazada's 11.11 Biggest One-day Sale.
The latest realme narzo 20 with the mission of “Entertainment for You” was
ranked as No. 1 Best-selling New
Smartphone in Lazada 2020 (1 Jan - 11 Nov 2020) and The Best-selling Smartphone Series in Lazada 2020 (1 Jan - 11 Nov 2020).
The total
unit of realme smartphones sold yesterday has also led them to be the Top 4 Best-Selling Smartphone Brand on
Lazada 11.11.
realme Malaysia also received tremendous results on Shopee as its sales growth has increased 5053% as
compared to the Double 11 sales in 2019.
This 11.11, realme was crowned No 1 for the following categories during
Shopee 11.11 Big Sale as of 1 Jan until
11 Nov 2020:
- No 1 Audio Brand
- No 1 Wearables Brand
- No 1 Mobile
Accessories Brand
- No 1 Best-Selling
8GB+128GB Smartphone
realme, a trendsetting brand is also recognised as the Top 4 Best-selling Health Care Brand with
its realme Smart Scale that was launched in October.
The outstanding sales results of realme is a solid proof from
Counterpoint Q3’s 2020 smartphone shipment report where realme was named as the
fastest growing brand to reach 50 million smartphone sales milestone.
“We are truly grateful for the love and support from realme fans who
dare to leap with us and contribute to the remarkable sales achievement of
realme in both e-commerce platforms throughout the year. We are proud to
announce that realme narzo 20 has achieved two best-seller titles on its first
sale during Double 11 with Lazada. It is indeed a good start for realme narzo
20 series and we are committed to strive for the best and serve you better
despite the pandemic and a challenging year for all of us,” said Tiffany Teh,
Brand Manager of realme Malaysia.
realme also recently recorded a history
high level of quarterly shipments of 14.8 million and is the world’s fastest-growing brand in Q3 as it
grew 132% QoQ for the quarter, gaining momentum and surpassing analysts
expectations.
To find out more about realme’s
events and promotions, do follow realme
Facebook page as well as Instagram at @realmemalaysia.
